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In this GetResponse review 2021, I’m going to try and give you a thorough idea about GetResponse features, pros and cons, and how as an email marketing tool, it can help you grow your business. Hopefully, this will help you decide if GetResponse is the right email marketing platform for you.
What is email marketing and why is it a good strategy to promote your business?
For complete beginners, email marketing is simply the act of sending commercial emails to prospects and customers and marketing or promoting your products and services through email.
If you’re here but still hesitating about adopting an email marketing strategy, here are some facts that prove that you’re on the right path:
- Over 74 billion emails are sent every year.
- Email is 40 times more efficient in winning new customers compared to Facebook or Twitter.
- Niche-specific emails convert 200% more than any other traffic sources.
From a personal experience (both as a customer and business owner), I would say that the main reason email marketing works is because it feels personal. Creating and sending targeted and personalized messages helps you engage with your customers better and creates more credibility.
Also, you are not subjected or dependent on social media algorithm and SEO but are in full control of your marketing strategy.
In simple terms: it’s an email marketing platform that helps entrepreneurs build their subscriber lists, to then send out high-impact email newsletters, videos emails, campaigns, online surveys, etc.
Now, we know there are many email marketing platforms and software's in the market that offer more or less the same services with a slight difference in the pricing plans or the number of subscribers you are allowed.
So why would you choose GetResponse?
Simply, because it’s not a simple email marketing tool .
GetResponse is actually an all-in-one platform and marketing solution with a focus on e-commerce.
GetResponse provides – in addition to email marketing – :
- Marketing automation.
- Landing pages and a landing page creator.
- Statistical analysis tools.
- Webinar hosting.
- E-commerce features.
Being a comperehensive marketing platform, I can say that it definitely helps in driving more traffic to your website, incease conversions and ultimately sales, thus growing your audience and business.
GetResponse offers four plans:
- Basic: starting at $15 per month to send an unlimited number of emails to 1,000 subscribers.
- Plus: starting at $49 per month for up to 1,000 subscribers.
- Professional: starting at $99 per month for up to 1,000 subscribers.
- Max: negotiable.
Bear in mind that the more subscribers you add to your list the more your costs increase naturally. On the other hand, you can also benefit from discounts if you pay upfront for 12 or 24 months of service (18% and 30% respectively).
Below is what you can expect it terms of pricing if you want to use Getresponse for a list containing 100,000 subscribers on the different plans.
The “Max” plan depends on special requirements and list size and so for the pricing and negotiations you need to contact GetResponse directly.
Out of the differences between the “Basic”, “Plus” and “Professional”, the main ones are as followed:
- Automation tool: only available on the “Plus” plan ( you get to create 5 automations) and higher (you can create an unlimited number).
- Conversion funnels: more automated sales funnels the more you go higher on the pricing scale.
- E-commerce: the “abondoned order recovery” feature is available only for the “Plus” plan or higher.
- Webinars: also not available for the “Basic” plan and the number of webinar attendees goes higher as you up on the pricing scale.
GetResponse pricing Vs other email marketing platforms:
If you consider the entry level database (1000 email adresses) GetResponse’s pricing is fairly cheaper than the plans offered by its main competitors.
Even as you go up the pricing ladder, the pricing remains competitive.
For 1000 email adresses:
- GetResponse: $15
- Mailchimp: $14.99
- Campaign Monitor: $29
For a list with 10,000 records on the “Basic” plan:
- GetResponse: $65 per month.
- Campaign Monitor: $89 per month.
- Mailchimp: $105 per month.
Some other important points to consider in terms of choosing:
- The decent discounts that GetResponse offers if you are ready to pay upfront for 1 or 2 years is a feature not provided yet by its competitors.
- Getresponse only charges you for active subscribers as opposite to Mailchimp for example, charging you for hosting both subscribed and unsubscribed contacts (can be a significant hidden cost).
- Aweber for example — and some others competitors — offers a free plan for users with a small number of records. Even though you definitely do not get the full range of features you can benefit from with a paid plan, if you are a new to email marketing or just starting you business and don’t have many adresses in your list, this can be a great way to get your feet wet. GetResponse doesn’t offer yet a similar free plan unfortunately.
Pros and cons of Getresposne
Pros os using Getresponse
- Easy to use and navigate.
- Very advanced features regarding the marketing automation.
- Getresponse’s webinar feature is unique and I think great in engaging more with your audience and bringing more awareness to your brand. It is not available on similar platforms.
- Its deliverability rate is quite high comapred to other competitors. According to Getresponse itself the rate is at 99%.
I think this is a very important point in choosing your email marketing service. For all the work and effort you put in promoting your business you don’t want your e-newsletters to end up in the spam folder of your subscribers emails.
- The “Conversion Funnel” is tremendously helpful, especially for the beginners in e-commerce or small business since it allows you to manages all your e-commerce activity, sales funner and social media campaigns and ads under one roof
- The discount received when paying upfront is very generous.
- If you go for the basic plans they offer, Getresponse is overall cheaper with even more functionalities than its competitors.
- You can try out Getresponse for free for 30 days.
Cons of using Getresposne
- No phone support is provided (unless you’re subscribed to the “Max” plan)
- For the webinars, there is a limit of 500 attendees.
- Integrations for Getresponse with other tools may need a third-party syncing tool most of the time.
- There is no free plan like Aweber for example.
Is GetResponse The BEST Email Marketing Platform?
In conclusion, GetResponse labels itself as the world’s easiest email marketing to use (I have to agree ont his one).
Depending on the type of business you own and your business plan and goals, I would say that the concept of “Best” may differ from one to another. It’s quite a subjective concept. As a beginner for example, I would think that an easy to use platform would be preferable. That was definitely my main concern when I first started with email marketing and being not very tech savvy, that was the main reason I chose Getresponse. As my business grew, I was quite pleased and satisfied with how easy it made it for me to run my online business .
When you choose an email marketing tool, you are allowed to expect a minimum degree of services. All the added features that a software can offer, should fit your business plan, budget and goals. This is how you decide what’s the BEST platform for You.
Since there is no singular solution that fits everybody, I would be amiss if I didn’t suggest some alternatives to Getresponse.
I would say that the main competitors of Getresponse with a strong and reliable presence on the market are Aweber and Mailchimp.
Aweber is more basic than Getresponse and Mailchimp but it is one of the oldest email marketing services on the market and has a very solid reputation.
The key advantage of Aweber is that is offers a free plan and also phone support.
Mailchimp on the other hand offers approximately the same features as Getresponse with the exception of webinars. Personally, the big downside of Mailchimp in my opinion, is that it can be quite expensive with costs adding up very quickly since it charges you even for the unsubscribed contacts on your list.
Ressources for your email marketing strategy:
*Disclaimer: Some of the links in this post may be affiliate links from which I can get a small commission if you buy anything through them.